Works
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EU Poultry Association Project
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WOORI provided Key Opinion Leader (KOL) promotion services for the EU Poultry Association during the SIAL China exhibition. The goal was to build anticipation for the introduction of EU poultry products into the Chinese market.
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Moscow Pairing Beer & Kitchen Restaurant Project
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Woori Media provided a range of services for the Moscow-based Pairing Beer & Kitchen restaurant, including Xiaohongshu (Little Red Book) operations, press release distribution, and menu translation into Chinese. The project featured online events that paired the restaurant’s signature dishes with traditional Chinese festivals. Local Key Opinion Leaders (KOLs) in Moscow were invited to…
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IBA·Kunlun Fight World Cup Press Conference
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Five influencers attended the press conference for the first “IBA·Kunlun Fight World Cup” (IBA KUNLUN FIGHT WORLD CUP), a collaboration between the International Boxing Association (IBA) and Kunlun Fight. They shared content across multiple platforms, including Weibo, Xiaohongshu, Douyin, WeChat Channels, Ctrip, Qiongyou, Baidu, Dazhong Dianping, and Oasis. A total of 29 image and…
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Quzhou Promotional Video Overseas Distribution
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Located at the junction of four provinces—Fujian, Zhejiang, Jiangxi, and Anhui—Quzhou, Zhejiang, is renowned for its rolling hills, towering peaks, and picturesque landscapes. Surrounded by lush mountains and clear waters, every view in Quzhou is a stunning sight. In recent years, the tourism industry in Quzhou has flourished, with the number of visitors steadily…
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Traditional Chinese Medicine Sacred Land Health and Wellness Nanyang Short Video Contest
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Nanyang, home to thousands of years of Traditional Chinese Medicine (TCM) culture and health wellness charm, hosted a short video contest on Douyin under the hashtag #TraditionalChineseMedicineSacredLandHealthNanyang#. The contest focused on themes such as the inheritance and innovation of TCM culture, TCM cultural tourism and wellness, and the development of the TCM industry. A…
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Chuxiong Ethnic Costume Fashion Show Project
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The Paris Fashion Week · China Chuxiong Intangible Cultural Heritage Costume Fashion Show, as part of the series of events celebrating the 60th anniversary of Sino-French diplomatic relations, focuses on Chuxiong Yi embroidery culture, blending elements of Chinese intangible cultural heritage with modern fashion. Youli Interactive provided online press release collaboration for this event.…
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Dongfeng Motor Overseas Promotion (2022-2024)
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Dongfeng Motor is a state-owned, large-scale automotive enterprise directly managed by the central government. It is one of China’s four major automobile groups and ranks among the top 500 Chinese brands. For Dongfeng Motor’s overseas promotional events from 2022 to 2024, a total of 20 different press releases have been completed. Press Releases: The promotion…
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The 2nd National Self-Drive Camping Tourism Development Conference
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The 2nd National Self-Drive Camping Tourism Development Conference, along with the “China Road · Walking Towards Goodness” Alxa Self-Driving Tour Themed Event, was held from August 5 to 7, 2024, in Alxa League, Inner Mongolia Autonomous Region. Two influencers and two professional photographers conducted a six-day, five-night tour around Alxa a week in advance…