WOORI MEIDA is a global public relations and communication agency with a foothold in China and a global orientation. Its service clients encompass renowned enterprises and institutions such as Xinhua News Agency(Xinhuanet, Outlook Weekly, Xinhua Daily Telegraph), China Travel, Air China, CITIC Securities, China State Construction Engineering Corporation, Salubris Pharmaceuticals, Raffles, the Macao Government Tourism Office, the Spanish Tourism Bureau (Turespaña), the Polish Investment and Trade Agency, well-known Russian animated films, the European Poultry Federation, Dongfeng Motor, the Nanyang Municipal Bureau of Culture&Tourism and the Hubei Provincial Bureau of Culture&Tourism,etc. It has teams of employees and partners in over ten countries including France, Russia, Poland, and Singapore, providing professional public relations and communication services for Chinese brands going global and international projects coming to China.
In accordance with business requirements, WOORI MEIDA continuously invests in enhancing the communication matrix to offer clients more cost-effective one-stop services.In 2018, it invested in China Box, focusing on overseas media release; in 2019, it invested in Shangshou Culture, concentrating on the manufacturing of cultural and creative gifts; in 2023, it established a subsidiary, Yuanmao Future Digital Technology, specializing in the innovation of Internet interactive programs.
What We Offer
Focus on providing all – round communication services for domestic and foreign clients,
ranging from creative planning, media strategies to resource integration and project implementation.
Creative&Design
Advertising Creative, Video Creative, Corporate Image, LOGO Design, Outdoor Advertising Design, KV (Key Visual) , Website, H5, Exhibition Area, Stage Art Design, etc.
PR Event
Online&Offline Event Planning, Offline Event Setup and Execution (Press Conferences, Opening Ceremonies, Exhibition Activities, Forums, Marketing Activities, etc.).
Media Communication
Media Release (Domestic and Overseas), KOL Promotion, On-Site Media Invitation, Social Media Operation; BUZZ and Content Marketing; Outdoor Advertising.
Our Advantageous Resources
WOORI MEIDA MCN
WOORI MEDIA MCN has more than 100 members of KOL and covers fields such as culture, travel, cuisine, parenting, and self-driving. It has been rated as one of the top ten tourism communication institutions in China by Sina Weibo for 7 consecutive years from 2017 to 2023. The content has long covered more than a dozen media platforms such as Xiaohongshu, Douyin, Video Accounts, Kuaishou, Bilibili, Weibo, Ctrip, Toutiao, etc.
The cooperation resources of Authoritative Central-Level Media in China
Xinhua News Agency, Xinhuanet, People’s Daily Online, CCTV, CCTV.com, CCTV Video, China News Service, Chinanews.com, Guangming Daily, China Daily, Global Times, Beijing Youth Daily, China Youth Daily, China.com.cn, China Economic Net, etc.
Chinese Media Press Release
We possess abundant and high-quality resources for press releases in Chinese media, covering a wide range from the central to the local levels, and from traditional media to new media. We have established close cooperative relationships, Whether it is the national-level media with authority and influence, the regional media that focuses on local characteristics and people’s livelihood, or the online media and social media platforms with rapid dissemination and strong interactivity. This enables us to accurately push the information to the most suitable media channels according to the different needs of clients and the characteristics of the manuscripts, achieving efficient dissemination.
Foreign media resources
It covers over 40 languages, 190 + countries and regions, with 6000 + cooperative media worldwide and has a global audience of 3 billion +.
The core service team uses over 40 languages including English, French, Russian, German, Spanish, Arabic, Portuguese, Hindi, Japanese, etc., and has published over 50,000 news releases, reaching audiences in 191 countries and regions.
It can achieve global media general – release and specified – release
- Single – release of national press releases
- Combination packages of the six continents
- Specified-release in specified countries and media globally
- Specified-release in specified Chinese-language media globally
- Precision advertising in top-level media, etc
- Google SEO optimization
Outdoor resources
We possess outdoor advertising resources in key cities across the country (Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu, Hangzhou, Nanjing, and Suzhou), covering various locations such as subways, airports, and business districts.
Provide resource integration services for the entry of foreign projects into China
Our company has prominent advantages and rich experience in the field of resource integration. We are able to provide comprehensive and powerful support and services for foreign cultural, tourism, and event – related projects that intend to enter the Chinese market, and fully promote their smooth implementation and good development.
By virtue of our long – established and deep – rooted cooperative relationships with authoritative Chinese media, we can not only help projects significantly enhance their popularity and influence through extensive media coverage, but also actively mobilize relevant ministries and local governments to carry out cooperation, obtaining crucial policy support and resource guarantees for the projects. If the projects need to attract business investments, we can also jointly discuss and accurately send invitations to suitable enterprises. We have a professional team for resource integration and project planning, covering various aspects such as activity planning, forum organization, and project promotion.In a word, regardless of whether your foreign projects are in the fields of culture, tourism, or events, as long as you have the intention to cooperate with China, we can provide you with practical suggestions and efficiently connect resources by virtue of our abundant resources and professional services, helping you achieve the successful implementation and sustainable development of the projects in China and jointly create a beautiful future.
Our Clients
Since its establishment, it has won the favor and recognition of well-known clients at home and abroad.
Xinhua News Agency, Xinhua Net, Outlook News Weekly, Xinhua Daily Telegraph, China Travel, Air China, CITIC Securities, China State Construction Engineering Corporation, Sinopharm, Raffles City, Macau Government Tourism Office, Spanish Tourism Board, Polish Trade and Investment Promotion Agency, Russian Famous Animated Films, EU Poultry Industry Association, Dongfeng Motor, Nanyang Municipal Bureau of Culture and Tourism, Hubei Provincial Bureau of Culture and Tourism, Foreign Languages Press, Wudang Cultural Tourism, Russian IBA Boxing Championship, Automobile and Ship Association, Arshan, Alxa League, Hainan Airlines, South Korea’s Hyundai Department Store, TCL, China-EU-Africa Green Development Forum, Zhejiang Qingshanhu Science and Technology City, Huzhou Deqing Forum, Haier, Shaoxing Culture and Tourism.
Our Products
Youli has created the “We Travelers” cultural tourism MCN, which has won the Top 10 Tourism MCN at Weibo Night for six consecutive years. It collaborates with governments and enterprises both domestically and internationally, conducting new media communications on platforms like Douyin, Weibo, and Xiaohongshu.
Starting in 2024, it will launch the “Sinologists Exploring China” IP, aimed at helping overseas sinologists visit Chinese provinces, cities, and enterprises to understand and spread Chinese culture and corporate brands, while also enabling China to learn about global cultures.
“Bright Garden” is an interpretation of Chinese philosophy. To understand Chinese people, the world must first understand the soil in which they grow—the underlying philosophy and ways of living. The target audience is primarily foreigners, with a parallel comic version aimed at helping Chinese people understand their own philosophical thoughts.
Our Qualifications
- From 2017 to 2023, rated as one of the TOP10 Tourism Communication Agencies on Sina Weibo for 7 consecutive years
- Official partner of “Cycling Tour in the Netherlands” in 2023
- Partner of the tourism channel of Xinhua Net（More than 10 years）
- Multimedia overseas communication service provider under Xinhua News Agency
- Partner of the Cultural and Creative Center of Beijing Institute of Fashion Technology (Shangshou)
- Supplier of cultural and creative gifts for Dunhuang Culture and Tourism (Shangshou)
- Supplier of cultural and creative gifts for Xuexi.cn (Shangshou)
- Member unit of the Self-Driving Travel and Camping RV Branch of the China Tourism Automobile and Cruise AssociationMember unit of the China National Health Association
Passionate And Experienced
Our Team
The members of the team have rich and varied professional backgrounds. This diversity enriches the team’s knowledge and thinking modes, enhances the ability to adapt and innovate. When dealing with public relations and communication projects, they can analyze and consider from multiple perspectives, and provide multi – dimensional solutions for clients.
Clara Piao
General Manager
With over ten years in integrated marketing, she gained experience at Xinhua News Agency’s Reference News and Japan’s Dentsu. Leading her team to acquire major clients, she has contributed to the company’s growth. Her motto, “constantly break boundaries and never stop moving forward,” drives her innovation and career progress.
Sam Gao
Creative Director
With over 15 years of 4A advertising experience, he was formerly the creative director of Saatchi & Saatchi Health under the Publicis Groupe. With his extraordinary creative talent and outstanding leadership skills, he led the team to create numerous classic cases that shocked the industry and pushed brand communication to a new height.
Jiacong Zhang
Account & Media Director
With 18 years in public relations, including 10 years at Huawei’s PR company, he excels in market insight and innovative thinking. He has developed comprehensive communication plans and precise strategies for numerous domestic and international enterprises, successfully driving their communication efforts.
Anna(Ph.D).
Head of the Russian office
A young Russian sinologist and cross-cultural communication expert, he earned a doctoral degree from Moscow State Linguistic University and Beijing Normal University. He specializes in Chinese-foreign cultural dissemination strategies, with a focus on Russian-related projects.
Arthur
Head of the Poland office
Proficient in Polish, English, Chinese, and Russian, he graduated from Warsaw University and Peking University’s Guanghua School of Management. Former director of the Polish Embassy’s Trade and Investment Promotion Office, he specializes in EU and Polish project strategies, with expertise in diplomacy and international trade.
Shuai Xu
Head of the Poland office
With a master’s degree from Jinan University and film production studies at EICAR Paris, he has worked on marketing and shoots for brands like Huawei, OPPO, and VOGUE. He specializes in integrating local resources in France, media marketing, shooting, and event project implementation.
Xuesong Chi
Head of the MCN Alliance
With over 20 years in media, he served as deputy editor-in-chief of Sina Travel and editor-in-chief of China.com Travel. His personal accounts span all platforms, with monthly views in the millions. Since 2017, he has been ranked one of Toutiao’s top ten influential travel bloggers for six years.
Kino Gao
Media Director
He earned a master’s degree in mass communication in the UK in 2004 and joined CCTV-2 as a bilingual journalist. In 2011, he joined Blue Ocean Network, managing 9 news columns. He has reviewed and released over 50,000 English-language topics and oversees overseas execution and promotion.
Song Xu
Strategy Director
He won the Chaoyang District Talent title and has over 15 years of experience in global Chinese-related content dissemination. A former Xinhua journalist, he founded Blue Ocean News Agency, partnering with media from 86 countries and becoming the exclusive Asia-Pacific partner for AP and Bloomberg.
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