In July 2022, after several rounds of control over the COVID-19 pandemic in China, cultural and tourism activities gradually resumed, leading to a strong desire among the public to “travel abroad.” Through a media networking event, China National Travel Service (CNTS) aimed to promote key summer tourism products that would serve the Chinese public in the future.
In accordance with the relevant pandemic management regulations, the event’s tone was analyzed, and a plan for offline exhibition setup and event execution was developed. Additionally, support was provided for the media’s reporting content.