Nanyang, home to thousands of years of Traditional Chinese Medicine (TCM) culture and health wellness charm, hosted a short video contest on Douyin under the hashtag #TraditionalChineseMedicineSacredLandHealthNanyang#. The contest focused on themes such as the inheritance and innovation of TCM culture, TCM cultural tourism and wellness, and the development of the TCM industry. A total of 20 influencers and 100 amateur participants contributed to the contest, which garnered 11.96 million views on Douyin.

