Five influencers attended the press conference for the first “IBA·Kunlun Fight World Cup” (IBA KUNLUN FIGHT WORLD CUP), a collaboration between the International Boxing Association (IBA) and Kunlun Fight. They shared content across multiple platforms, including Weibo, Xiaohongshu, Douyin, WeChat Channels, Ctrip, Qiongyou, Baidu, Dazhong Dianping, and Oasis. A total of 29 image and text posts and 13 videos were published. The event garnered over 16 million exposures and more than 40,000 interactions.
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