The Paris Fashion Week · China Chuxiong Intangible Cultural Heritage Costume Fashion Show, as part of the series of events celebrating the 60th anniversary of Sino-French diplomatic relations, focuses on Chuxiong Yi embroidery culture, blending elements of Chinese intangible cultural heritage with modern fashion. Youli Interactive provided online press release collaboration for this event.
The press release for the European fringe event was distributed across Europe and was adopted and shared by 149 European media outlets, reaching an audience of approximately 8.9 million across Europe. The press release for the Chuxiong Ethnic Costume Fashion Show was also distributed throughout Europe, being adopted by 160 European media outlets and reaching an audience of over 10 million in Europe. Additionally, five mainstream media journalists, one influencer KOL, and the Art Director of the French Ministry of Culture were invited to attend and observe the event.
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